EXCEL FOR MARKETERS

RELEASED EXCLUSIVLY
FOR SCENE USAGE ON

[PUBLISHER] LYNDA
[RUNTIME  ] 1H42M16S              [LINK] https://is.gd/894rS
[LEVEL    ] BEGINNER              [TYPE] RETAIL
[ISO SIZE ] 279.941.120 B         [CHKS] D689F05A
[ON STORE ] 2017.10.04            [$$$$] 200000000000 DOLLAR
[DISKNAME ] keiso_leform
[HELD BY  ] MICHAEL TAYLOR

Excel is a tremendously powerful tool for analyzing
marketing data and trends. Yet it's easy to be scared off
by its hundreds of different formulas and functions. Most
marketers are barely scratching the surface of what Excel
can really do. In this course, veteran marketer and Excel
power user Michael Taylor walks you through all the key
features that can speed up your work and help you make
smarter marketing decisions.á
Michael begins with the basics, showing how to work with
marketing data sources and explaining basic formulas for
analysis. Next, he walks through how to build a data-driven
marketing plan, including mapping out your marketing
funnel, reviewing volume vs. cost tradeoff, and running A/B
testing. Michael shows how to analyze a campaign's
performance, working with PivotTables, charts, and
dashboards. Finally, he demonstrates how to set up
marketing campaigns in bulk, including manipulating text
for ad copy generation and automating the most boring,
repetitive tasks with macros.á

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