Zieg Heil

Lynda.Introduction.to.PPC.with.Google.AdWords.and.Bing.Ads.Oct.2018-ZH

Title: Introduction to PPC with Google AdWords and Bing Ads
Publisher: Lynda
Size: 316M (330272579 B)
Files: 7F
Date: 10/04/2018

Course #: 580654
Type: Online Marketing
Published: 4/10/2017
Modified: 10/3/2018
URL: www.lynda.com/Google-AdWords-tutorials/Introduction-PPC-Google-AdWords-Bing-Ads/580654-2.html
Author: Adriaan Brits
Duration: 2h 18m
Skill: Beginner
Exer/Code: [ ]

Installation:
Unpack that shit, run that shit

Of course we know its sieg heil, thats how fucking rebelious we are!

Notes:
By adding pay-per-click (PPC) campaigns to your marketing mix, you
can more effectively connect your products and services with
potential customers who are browsing the web in search of what
you're offering. In this course, learn the basics of PPC by
discovering how to set up and manage campaigns in two
industry-leading PPC platforms—Bing Ads and Google AdWords.
Instructor Adriaan Brits begins by diving into the basics of PPC
advertising, providing an overview of search and display
advertising with targeting methods. Next, he explains how to
create advertiser accounts and how to grant access to
third-party users. Then, he explains how to set up your first PPC
campaigns in Bing Ads and Google AdWords, and offers
budgeting tips. He also shows how to compose compelling ad copy
that attracts good quality scores, and goes into
optimization. To wrap up, he covers common challenges that
you'll likely face, along with some helpful solutions.