RELEASE NAME....: Lynda.com.Foundations.of.UX.Content.Strategy-ELOHiM
RELEASE DATE....: 2015-11-16
RELEASE SIZE....: 7x15Mb
FORMAT..........: Bookware
LANGUAGE........: English
URL.............: http://www.lynda.com

Content is key to delivering a successful user experience on websites,
apps, and other digital properties. But what sets good content apart from
the rest? This course takes you through the process of analyzing and
reshaping your web contentΓÇönot only text but also video, imagery, social
interactions, and the metadata that underlies it allΓÇöto improve your SEO
while refining your brand's voice. Learn how to construct meaningful
content and measure just how successful your site is after launch. Author
Patrick Nichols also shows you how to develop personas to better
understand your audience and evaluate the needs of important stakeholders
and influencers.

Topics include:
* What is content strategy?
* Shaping the tone
* Auditing your current content
* Identifying content gaps
* Defining your audience
* Developing personas
* Working with wireframes
* Measuring results

Subject: Web
Author: Patrick Nichols
Level: Beginner
Duration: 46m 16s
Released: Nov 16, 2015