How To Get Your Business In The Press
(c) Shani Raja

Publisher ....: Udemy
Level ........: beginner level
Runtime ......: 1.5 hours
Language .....: English
Release Type .: Retail
Release Format: ISO
Store Date ...: 2015.01.03
Release Date .: 2015.08.11
ISO Size .....: 1,020,502,016
ISO Checksum .: 04B7EDF0
Disk Count ...: 21 * 50MB
Disk Name ....: comprised_ugetybp

Link/URL .....: http://is.gd/DFIi9B

How do journalists on top-quality newspapers and online news sites decide
what to write about?

How can you get influential reporters to seek your comments for their
stories?

How do you build powerful relationships with journalists whose articles are
read by millions worldwide?

What kind of press releases get noticed and turned into front-page news
stories?

DISCOVER THE INNER WORKINGS OF TOP NEWS ORGANIZATIONS SO YOU CAN GET
QUALITY NEWSPAPERS TO WRITE ABOUT YOU AND YOUR BUSINESS...

...FROM ONE OF UDEMY'S TOP INSTRUCTORS OF 2014, whose Writing With Flair:
How to Become An Exceptional Writer course is among the most popular on
the platform.

"Helped me put together a nice blueprint to start developing a strong
network for the industries I am working in..." -- GREG FOREMAN, UDEMY
STUDENT

"Gave me a clear understanding of the journalist mindset and how to
successfully engage them for media exposure..." -- JENNY, UDEMY STUDENT

"Would definitely recommend this to anyone who is new to this industry or
has a desire to network with journalists..." -- CORY GOLDBLATT, UDEMY
STUDENT

Are you stumped by how to get quoted in the media?

If so, this course will help get your media strategy off the ground by
showing you how to cozy up with mainstream journalists.

You'll learn how to generate tons more media publicity without having to
spend a penny on expensive PR consultants.

The course has been created by a journalist who's written for some of the
world's leading news organizations, including The Economist, Financial
Times and Bloomberg News.

You'll boost your chances of getting on the radar of journalists whose
articles reach thousands if not millions of people.

Getting quoted just once in a major newspaper or quality news website can
do more for your sales than paying for several adverts in the same
publication.

That's because being mentioned in top newspapers and magazines gives you
credibility. And credibility inspires trust -- which is precisely what you
need to persuade people to buy from you.

If people have seen your name in print repeatedly, they have less
hesitation opening up their purses and wallets to pay you.

A respected journalist quoting you in one of their articles also tells
readers that you're a genuine authority in your field.

That's why if you don't have a slick media strategy you're probably losing
out on tons of business that could be yours easily.

In this course you'll discover a bunch of tactics and gain important
insights that will help your business become a brand people recognize
instantly. For instance, you'll learn:

* How journalists choose what to write about so you have a better chance of
sneaking into their articles
* The snowball effect: how getting quoted just once can grow into an
avalanche of free publicity
* The different types of media and how to target them efficiently so you
don't waste time building worthless contacts
* The different types of articles and which ones you need to focus on
getting mentioned in
* How to select the right journalists to build relationships with
* How a newsroom actually works so you know when and how to approach
journalists without annoying them
* The difference between editors and reporters and which of those to focus
on
* How to position yourself as an industry authority in the eyes of
journalists -- and reap the rewards when the public starts to see you the
same way
* What 'newsworthiness' means, and how understanding this concept will help
get you loads more free publicity
* What journalists are really fishing for when they interview you, so you
can maximize the odds of getting yourself into print
* How to become a major journalist's go-to source for comment
* What motivates journalists (Tip: It's not money) and how to use this
insight to your advantage
* How to speak to journalists so they'll love you and keep coming back for
more
* How to make initial contact with the hacks who matter
* What NEVER to do with journalists that will guarantee you'll get struck
off their guest list -- or worse
* How to write and package your press releases so they have less chance of
being ignored
* How to avoid being misquoted and inadvertently triggering negative
publicity

This is your chance to learn all this from an editor who has worked for
many of the world's leading news organizations -- and who knows how
crucial decisions are made about what to write and who to reach out to for
comment.

No news is good news!

Some hardworking groups, and maybe you?

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